Retail Reimagined For Holt Renfrew

Location
Holt Renfrew, Canada
Location
Custom HIPS

Retail Reimagined For Holt Renfrew

Location
Holt Renfrew, Canada
Material
Custom HIPS

JPMA Global commissioned Smile Materials to develop three custom multicoloured materials, each led by a dominant shade of pink, blue, and green. Inspired by the bold, playful aesthetic of rebond foam but crafted entirely from 100% recycled plastics, the bespoke surfaces brought a fresh edge to retail design. Transformed into large angular plinths, they became sculptural POS displays in the womenswear section of one of Canada’s most renowned department stores, making the materials as eye-catching as the garments themselves.

Designer: JPMA Global

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Smile Materials
A new chapter in Smile Plastics' story. 

Expanding our scope to give you greater choice, Smile Materials goes beyond plastic. We transform discarded materials into beautiful, functional surfaces, supporting you in contributing to the circular economy, one waste stream at a time.