Our bold pink wayfinding arrows first made their debut at Clerkenwell Design Week 2025, guiding thousands of visitors through London’s creative hub. They’ve now been reimagined for the launch of Design London Shoreditch, as part of the London Design Festival, continuing their journey as part of a new identity.

Made from fully recycled and recyclable Smile panels, each arrow carries an internal structure also built from recycled plastic panels. And when they finally reach the end of their life, they’ll come back to Smile to be recycled once again through our process, closing the loop and keeping materials in circulation.

A vibrant reminder that even temporary design can live many lives.

Designer and fabricator: Will Atkins of Will Makes Things